Rainbow-Washing: Explained

June is just around the corner! You know what that means, hopefully: Pride Month! ? Of course, this also means lots of rainbows everywhere. And I really mean everywhere. For a while now, an increasing number of brands have turned their brand logos into rainbow versions …

What is e-safety

Being safe on the internet in one of a 21st century skill everyone needs to have. If you are lucky enough to have learnt it in school, perhaps you would need a little refresher! What is e-safety It is internet safety or cyber safety; it is …

In Null-Komma-Nix zur Dankbarkeit

Wie sagt man so schön? Der Mensch lernt erst etwas zu schätzen, wenn es nicht mehr da ist. Das gilt für Kleinigkeiten, für uns Selbstverständliches, Ausbildungen, Beziehungen, Freundschaften, Jobs, und vieles mehr. In meinem ersten Blogpost habe ich dir verraten, dass Self Care für mich …

How to Deal With Anti-LGBT Backlash

You’ve seen why your business needs LGBT-Marketing. You’ve learned about some of the most important dos and don’ts, and you now know why some companies have failed hard or won big with LGBT ad campaigns. Now, it’s time to talk about backlash. The sad truth …

COVID-19 Scams are Rising

The outbreak is not just rampant in real life, many vulnerable users fall victim in the virtual world. Scammers use this golden opportunity in times of emergency like this. During this difficult time, many people are anxious and is more willing to click on anything …

Die 4 Treiber für eine nachhaltige Ernährung

Hallo liebe Leserinnen und Leser, herzlich willkommen zur zweiten Ausgabe der Nachhaltigkeit Series. Was könnt ihr heute erwarten? – Nun, wir schreiten endlich zur Tat. Heute, wo sich alles um das Thema Ernährung dreht, werdet ihr erfahren weshalb die Ernährung beim Thema Nachhaltigkeit eine wesentliche …

LGBT-Marketing: Best Practices

In the last post, I’ve talked to you about some of the worst practices in LGBT-Marketing, and, let me tell you it was surprisingly hard to find those. Finding the great ones was much easier – I even had to leave some out! Here are …