Integrating in Switzerland – Major Online Business and Marketing

Speaking German in Switzerland: A Plot Twist I Didn’t See Coming

2025-03-272025-05-08

When I was 19, I moved to Germany to learn the language. And while my grammar wasn’t perfect (looking at you, der/die/das), I could handle daily life just fine – ordering food, making small talk, and understanding some conversations. I was confident. Then I moved …

Introduction: How to Make Swiss German Friends (Or Die Trying)

2025-03-122025-05-08

If you’re reading this blog, chances are you’re an expat trying to fit in, a Swiss person curious about cultural differences, or someone who has asked themselves: Why is it so hard to make Swiss German friends? Four years ago, I arrived in Lucerne for my bachelor’s degree, thinking making friends …