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Because real sustainability shouldn’t be this hard to find. Not long ago, I stood in front of a rack of neatly folded sweatshirts at a well-known high-street store. One of them was labeled “eco-conscious collection”, dyed in a gentle moss green and made of something …
You’ve seen them on clothing labels: viscose, modal, rayon, bamboo viscose. They sound natural — but are they really better for the planet? The truth is more complicated than it seems.In this post, we break down what rayon actually is, how these materials differ, and …
Sustainable here, ecological there. Every company nowadays claims to be sustainable, green, good for the environment, etc. But if companies would try to deceive you by marketing something as green which really isn’t. This is a common practice and its called greenwashing. But what does …
