Curating Magic, But “Despacito” Happens

It’s 11:30 PM. The dance floor is packed, people are losing their minds, and everything feels like a scene from the best movie you’ve ever starred in. Then, like a bad plot twist, some guy with three tequila shots in his bloodstream demands you play …

The Psychology of Sound: Hack Their Minds with Music

If you ever spend a few minutes thinking about music as something affirmative, you realize that you have been manipulated by this your whole life, not even acknowledging. Every memory in our head have specific background music that is subconsciously played by our brain in …