Author: wamarjan

I started this blog to help make fashion more understandable—one label at a time. There’s a lot of talk about “sustainability” in fashion, but it can be hard to know what’s actually true. My goal with this blog is to break down what clothes are really made of, how they’re produced, and what that means for people and the planet. I write for curious people who want to make more informed choices—but don’t want to be overwhelmed by technical terms or greenwashing. Through stories, facts, and simple visuals, I try to make the complex world of materials and certifications easier to navigate. This isn’t about being perfect. It’s about asking better questions, understanding what’s behind the tag, and learning how to shop with more awareness and intention.

3 Innovative Materials That Could Actually Change Fashion

Trying to shop sustainably can feel like walking through a maze—cotton, viscose, recycled polyester… green labels everywhere, but real answers? Not so much. Most of the materials we wear today were never designed with sustainability in mind. They’re cheap, convenient, and familiar—but they also come …

How to Spot Greenwashing in Fashion

Because real sustainability shouldn’t be this hard to find. Not long ago, I stood in front of a rack of neatly folded sweatshirts at a well-known high-street store. One of them was labeled “eco-conscious collection”, dyed in a gentle moss green and made of something …

What Are Your Clothes Really Made Of?

A simple guide to the 5 most-used materials in fashion—and what that means for the planet. If you’re trying to shop more sustainably, you’ve probably looked at a clothing tag and wondered, What does this actually mean? Cotton sounds natural. Polyester sounds like plastic. And …