Author: wacostog

When building a brand today, a large part of that process happens online. Whether it’s through social media, a website, or a newsletter — the first impression is often digital. Digital brand presence means that your brand is visible, recognizable, and experienceable online — everywhere your …

Products can be copied – stories can’t.That’s why a brand’s success often depends not on its features, but on how it makes people feel. One of the most powerful ways to build that connection is the Hero’s Journey (Joseph Campbell) – a timeless narrative model that even …

Visual elements are crucial for the first impression of a brand. “People feel your brand before they understand it.” Before people fully understand your brand, they sense it — through colors, shapes, and typography. With my brand ayoa, once the name and positioning were clear, it …

Finding the right name for your brand might seem challenging at first, but it doesn’t have to be. With the right approach, it can even be a fun and creative process!A strong name can open doors, build trust, and help your brand grow — while …

Branding can sound big. Strategic. Maybe even a little intimidating – especially when you’re just starting to build something of your own. But the truth is: a good brand doesn’t start with complexity. It starts with clarity. While working on the topic of brand positioning, …

Branding is everywhere. On clothes, soda cans, screens – even in your favorite cafés and restaurants. And yet, I keep asking myself: What is branding actually about? Is it just a good-looking logo? The right color palette? A catchy name? If you’re asking yourself the …