Branding is everywhere.
On clothes, soda cans, screens – even in your favorite cafés and restaurants.
And yet, I keep asking myself:
What is branding actually about?
Is it just a good-looking logo? The right color palette? A catchy name?
If you’re asking yourself the same questions – and want to learn how to build a strong brand identity and cohesive brand design – you’re in the right place.
I’ve decided to explore branding by applying it in practice —
from the ground up, using one of the simplest products imaginable:
a water bottle.
Sounds boring? That’s exactly the point.
Because if branding is truly effective, it should work even for something that starts out completely unremarkable.
“The way we value things depends on how we perceive them.”
That’s what Youri Sawerschel said in a TED Talk I watched recently – and honestly? It stuck with me.
Because isn’t that exactly what branding is all about?
I want to understand how to shape perception.
How to make sure what I create is not just seen –
but felt, understood, and valued by the people I’m trying to reach.
What makes a strong brand?
Here are the core elements I’ll explore throughout this blog series:
- Brand strategy and positioning
- A good brand name
- Colors, typography, and logo design
- Storytelling and brand messaging
- Social media and online presence
- Packaging and brand recognition
Why this matters
You don’t need a million-dollar budget to build something that resonates.
What you do need is clarity, consistency, and an understanding of the tools behind great branding.
This blog series is my way of figuring it all out – one step at a time.
Over the next few posts, I’ll walk you through all the phases of building a brand from scratch. From ideas and strategy to visuals and storytelling – and everything I learn along the way.
Whether you’re starting your own brand, working in design, or just branding-curious– this series is for you.
What’s next?
in the next blogpost, i’ll dive into brand strategy and positioning:
who is this brand actually for, and what does it stand for?
