IS IT STILL WORTH RUNNING INSTAGRAM FOR BUSINESS IN 2023?

One of the biggest challenges that any business can face is the lack of customers. There are areas, where you need up to 20-30 customers daily to make revenue, however, these numbers are quite difficult to keep due to various factors, such as the seasonality of a product or service, big competition, and political changes. However, there is one tool that would definitely decrease the probability of failure in a number of customers and would help you to keep your business afloat- Instagram. 

Is it a good idea to start Instagram for business purposes in 2023?

You might think that it is unreasonable to keep up with all the Instagram trends, as there are better platforms for product promotion: Tik Tok, YouTube, and Facebook. The truth is that Instagram is considered the most popular social media platform, with over one billion monthly active users. Moreover, Instagram introduces new tools, features, and opportunities every year, which makes it a more valuable source for business marketing.

How to attract new clients via Instagram if you have never done it before?

Instagram, like any other app, has an algorithm, which is predictable and obvious if you are familiar with it. Here are the main aspects of the algorithm:

Create a memorable nickname and appropriate bio

Your client should find you instead of you, finding a client. Use your bio to tell your followers who you are, what you do, and what makes you unique.  For example:

• Cheapest coffee in Luzern
• Here to give you the best coffee experience in Luzern
• Luzern Bahnhof coffee to go

Potential customers are more likely to search on Instagram “Coffee in Luzern” or “Luzern coffee shop”. Appropriate bio will allow customers to find you faster.

Use Instagram Reels as a superpower

All your visual content should have good quality, but if you want to boost the number of your followers and clients, make videos! Instagram Reels allow users to gain new audiences naturally, just by making quality content. Beautiful, useful, and creative content ensures popularity and customer acquisition. As statistics show, you can gain up to 10K followers in a month, by uploading Instagram Reels.

Make stories highlights to represent your main features

Your highlights may include such information as:

• History of your company. Who we are? Why do we do this?
• Your team. People who make your business work. You can also add their life story of getting a job at your company
• How to find your company. If it is a cafe, restaurant or nail salon, people would come physically, so they would need location and guidelines to find your company
• Your prices. Prices should be visible
• Special offers. For example, a 10% discount if you have a birthday, or a 20% discount if you are a student
• Reviews. This is an important aspect, as your business should be trustworthy.
• Also, stories highlights can be used to show a behind-the-scenes look at businesses. Create a Stories Highlight that takes followers behind the scenes of your business or shows how your products are made.

In conclusion, growing your Instagram requires a combination of quality content, engagement, and promotion. By consistently posting high-quality content, engaging with your followers, and using Instagram features and promotions, you can attract new followers and grow the number of your customers.

What do you think about Instagram as a business tool?