Five Best Ways To Use Social Media Insights- Fast Food Restaurants

Social media Insights is a key feature when analyzing the information of the viewers in any social media account. The insights will hold much valuable information regarding the posts within your social media page. Any of the insights coming to the account will provide user personas information which managers can use to track and collect all the information which then can be used to improve and provide social media reports.

Basically, Social Media insights will help marketing departments to be aware of what the user personas wants and exactly what makes them curious on exploring the restaurant brand name and products.

Social media insights can also help the marketing department on exploring and analyzing the viewers desires, this can help the company create a connection between the company and client desires. Which works good in both directions where the clients get the product they want and the company gets their profit.

Basically, through the information coming from the social media insights companies can retrieve useful information which can help the company to be aware on what the market need and work on exactly covering that need for a specific product.

Through Social Media insights marketing department can be aware on knowing exactly the follower’s preferences and by knowing that they can use it in the following advantages:

1.      Track followers’ preferences

2.      Discover followers’ insights

3.      Discover followers’ interest

4.      Be aware when the followers are online

5.      When is the right time and date to publish content?

Considering that social media insights can help the marketing team to be aware of many information regarding their followers it is crucial to understand how that information can be used when aiming to improve the company.

It is very important to focus this blog post in a specific business therefore I will show how to use social media insights when growing a fast food restaurant.

What a fast food restaurant marketing department can do in order to make the best use of their social media insights is the following five areas:

1.      Work on the design of your user personas

User personas are crucial in every social media business account because they are the individuals who your company targets. Therefore, when analyzing the insights of your content you should consider working on the user personas as well. If the user personas you have targeted is not the same as the user personas viewing your posts then it is time to change your user personas features. 

2.      Analyze the interests of your audience and share exactly what increases audience curiosity

When analyzing the audience interests you should be aware of what makes your audience curious. Therefore, you should consider understanding the follower’s desires, curiosity, place of residence, time of publishing posts, date, religion, nation, international days, and society interest.

3.      Segment the demographic and target the specific insights you are getting

4.      Segments the specific location of insights

It is very important to understand where the viewers are coming from therefore through account insights you will be able to understand this. In order to fit the exact user personas, target you should know the demographic of your viewers. It is crucial to know what the viewers preferences are and the time they stay online. Through this you will know what time to publish, date, and know the exact food preference that any specific region have

5.      Analyze and establish ad campaigns based on device usage

This final step is the most important because through this the company can create ad campaigns which can help the restaurant create brand awareness and product recognition. Through account insights the company can analyze specific features to implement into their ad campaign such as age, gender, race, ethnicity, or probably food preferences, color, diversification of products.

And most important through social media insights the company will know the device to be used into their ads. Supposing that most of the views come from smartphones but less from laptop or PC it is smart to target an ad that is shown into smartphone platforms rather than PC apps

Reference:

https://revealbot.com/blog/facebook-audience-insights/