Ask anyone in the Philippines what comes to mind when they think of social media, odds are they will say “Facebook.” According to Statscounter, 88.4% of social media users in the country are active on Facebook. As of February 2020, the social networking giant has around 72.3 million users, making it a necessary part of every brand’s digital marketing strategy.
Indeed, Facebook has gone from a social networking site where Filipinos share photos and thoughts into a powerful marketing platform where companies invest their resources to reach their target audience. Among the top industries on Facebook are retail, services, food, and beauty, according to Social Bakers.
Here are some companies in the Philippines that accomplished their various digital marketing goals through Facebook:
- BeautyMNL – This homegrown e-commerce beauty and wellness company aimed to boost its online sales efficiently and cost-effectively through brand awareness campaigns via Facebook. After using dynamic ads in a collection format and targeting a custom audience, they reaped a significant return on investment in a span of three weeks.
- 7-Eleven – The leading convenience store in the Philippines saw a 26% increase (compared to the previous year) in offline purchase on a product they promoted on Facebook. In collaboration with Danone, the retail giant used video ads targeting core and custom audiences to generate more sales in the store for B’lue vitamin water.
- Mazda Philippines – The automaker took advantage of its engaged followers on Facebook by launching a lead ad campaign. Targeting Lookalike audiences with well-structured and attention-grabbing photo Ads, the company was able to gather 2,907 potential car buyers in just six days.
These are just a few of many success stories that show how businesses can use digital marketing effectively in the Philippines. What’s your Facebook Ad story?
Good job Aileen!
Thank you!
Very informative ❤️. Good job!
Thank you Joy. I’m glad you’ve liked it.