Big Data has a better idea
Big Data a huge amount of information generated every day in our interconnected world, change the business model in industries from finance to tourism. It also influences Real Estate.
Big Data in the sphere of Real Estate is relatively new, non-traditional Data, which in detail illustrates which Data were obtained. As an example, the amount of light the house gets during the day, the level of noise pollution in the area, the preferences of citizens concerning the sports equipment and the popularity of nearby entertainment options.
Developers better evaluate potential projects by using tools based on Big Data; agents more efficiently serve customers; and buyers and sellers gain experience with the Real Estate, free from irrelevant information.
One of the latest trends in Real Estate is the use of software for Big Data in advertising and marketing. Almost 90% of buyers are looking for a home online. The visitor knows exactly what the apartment or house he is looking for. When a potential customer visits the website, he conducts the search according to some specific criteria. After viewing several options, he leaves the site without making an appointment with a realtor. Analytics and Big Data will show marketing specialists of the Real Estate website some data about the interests of site visitors, age, the language which they speak, the country and region in which they live, and more.
These Data provide the opportunity to make advertising more personalized. For example, thanks to the algorithms of Big Data analytics Zillow platform Streeteasy, New York service of the rental apartment, knows its audience and creates a witty advertising campaign for all those looking for a place to live in New York, so everyone found themselves in the illustrations.
Realtors, investors, and homebuyers now have access to Data that are just a click away, allowing them to make more informed investment decisions, and the Data Analysis allows them to make precise forecasts regarding the risks and market trends. Big Data improves the accuracy of forecasting and analysis in the field of Real Estate. Data enable Real Estate professionals to identify trends and better predict when these trends may reverse. They can also foresee the consequences of these trends that allow them to be better prepared if they re-appear.
