Study week Dubai 2015: Swiss in the Air and on the Ground
Whether doing business in the air or in hotel kitchens, the Swiss name still stands for quality engineering and the highest standards.
Tag: International Marketing
Study week Dubai 2015: Business in der Stadt und auf dem Land
Ein Immobilienportal mit Büros an bester City-Adresse findet seinen erstaunlichen Geschäftserfolg im Handling seiner Internetdaten. Das Internet ist auch das Medium eines globalen Lebensmittelkonzerns, um seine am Rande der Stadt hergestellten Produkte zu bewerben.
Study week Dubai 2015: Business and the GCC
In the Emirates, doing Business requires a careful mix of cultural sensitivity in communications and understanding the Anti-Laws of Luxury Marketing.
International marketing perspectives
Authors: Kimberley Jeker, Simon Roth und Hannelore Tontsch Dennis Pitta, (Prof. ph D. ) of the University of Baltimore shares his view on the present and future situation in international marketing from a US Amercian perspective. [youtube http://www.youtube.com/watch?v=MQ3kOGIJ6eU&w=530&h=398]
Pilatus, a Swiss mountain goes global
Authors: Manuel Blunier, Ana Ingold, Doris Kündig, Colette Richter Beat Wälti, Director of Marketing and Sales, and Member of the executive board of Pilatus-Bahnen AG, explains how a tourist destination and attraction markets its offerings on the international stage and what a role social media is playing in this: [youtube http://www.youtube.com/watch?v=aH25K8w8U6k&w=530&h=298]
“Jungfrau Region goes USA” or is it the other way round?
Picture: Jungfrau Region Marketing AG Authors: Hannelore Tontsch, Philipp Bircher and Marc Helfenstein What are the crucial factors for the management of the Jungfrau regional sales and marketing department to consider when entering the US market in order to be successful? Apart from an in-depth analysis of the organization’s readiness and the suitability of its product, our findings reflect an assessment of the US market‘s potential. Additionally, it opens a discussion about cultural aspects that need to be taken into …
What characterizes B2B International Marketing? And what are its key factors to success?
Author: Carla Sager When it comes to B2B marketing there are a few factors that clearly distinguish B2B markets from consumer markets: the complexity of B2B products, the involvement of a sophisticated and highly rational decision making process and the need of proven product expertise knowledge among others. B2B International, a B2B market research agency that claims to be the world leading one, summarizes the ten key factors that differentiate both markets. The complexity of B2B international marketing really takes …
Same, same but different?
Author: Daniela Jenni [youtube http://www.youtube.com/watch?v=iBoXvgysltw&w=530&h=298] “Costly, irritating and interchangeable – the Swiss bank’s advertising.” This was the lead in a recent article in the Swiss daily Tagesanzeiger. It is precisely in times of crisis, the paper argued, that the banks should seize the opportunity to win back lost confidence, project a self-assured image and take a firm stand for customers. There is no place for interchangeable advertising, it said. Same, same but different? Is this bland uniformity in evidence beyond …
International Marketing – we keep at it
New markets offer new challenges. Nowadays, keeping up with the competition means an international profile is imperative. This bilingual German/English blog is dedicated to the topic of “International Marketing and Communication”. We will deal with topics such as: – Global Brand Management – Online Communication worldwide – International Pricing – International Campaigning and Advertising – Market Entry Barriers – Strategic Selling – Negotiation Strategies and International Communication. Experts will contribute articles referring to exciting events on the topics, introducing methods …