Study week Dubai 2015: Swiss in the Air and on the Ground
Whether doing business in the air or in hotel kitchens, the Swiss name still stands for quality engineering and the highest standards.
Category: Market Entry Barriers
Study week Dubai 2015: Business and the GCC
In the Emirates, doing Business requires a careful mix of cultural sensitivity in communications and understanding the Anti-Laws of Luxury Marketing.
Barriers to market entry
Author: Daniela Jenni Any company wishing to do business abroad faces numerous obstacles. Political restraints, legal restrictions, operational barriers hindering access to essential resources or distribution channels, or even a lack of knowhow about the new market can impede or limit market entry. As a consequence, it can often be difficult or even virtually impossible for a company to gain a foothold in a new market. The following two events are designed to help Swiss firms doing business abroad to …
On your marks, get set, ENTER!
Author: Natanja Rebsamen Your company is planning to go overseas? You see foreign market opportunities, tax benefits and have profit and growth goals? Your market is saturated and you are trying to withstand the competitive pressure by entering new markets? “.. it is undeniable that the concept of entry barriers plays an important role in a wide variety of competition matters because it is vital to the analysis of market power” (OECD, 2007, Policy Briefs Competition and Barriers to Entry) …
International Marketing – we keep at it
New markets offer new challenges. Nowadays, keeping up with the competition means an international profile is imperative. This bilingual German/English blog is dedicated to the topic of “International Marketing and Communication”. We will deal with topics such as: – Global Brand Management – Online Communication worldwide – International Pricing – International Campaigning and Advertising – Market Entry Barriers – Strategic Selling – Negotiation Strategies and International Communication. Experts will contribute articles referring to exciting events on the topics, introducing methods …