How about a burrito?

Author: Simon Roth This short blog entry is about overstuffed burritos – and an incredible successful story in entrepreneurship. A few of us have stumbled into this certain fast-food place called “Chipotle” (www.chipotle.com) on our last visit to the US. This – however – was not difficult at all, given that there are currently well over 1200 restaurants serving 800’000 meals per day and generating revenues of approx $2.2 billion per year. The first Chipotle fast food place was founded …

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