Same, same but different?

Author: Daniela Jenni [youtube http://www.youtube.com/watch?v=iBoXvgysltw&w=530&h=298]   “Costly, irritating and interchangeable – the Swiss bank’s advertising.”  This was the lead in a recent article in the Swiss daily Tagesanzeiger. It is precisely in times of crisis, the paper argued, that the banks should seize the opportunity to win back lost confidence, project a self-assured image and take a firm stand for customers.  There is no place for interchangeable advertising, it said. Same, same but different? Is this bland uniformity in evidence beyond …

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