What characterizes B2B International Marketing? And what are its key factors to success?
Author: Carla Sager When it comes to B2B marketing there are a few factors that clearly distinguish B2B markets from consumer markets: the complexity of B2B products, the involvement of a sophisticated and highly rational decision making process and the need of proven product expertise knowledge among others. B2B International, a B2B market research agency that claims to be the world leading one, summarizes the ten key factors that differentiate both markets. The complexity of B2B international marketing really takes …