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Category: General
The challenges of location promotion
Authors: Michael Domeisen, Doris Kündig, Colette Richter Worldwide there are approximately 4000 location promotion agencies and offices trying to attract international operating businesses and organizations to open up branches in their specific areas. According to OSEC Switzerland is The international Management Gateway to Europe. More than 800 North American companies with a presence in Switzerland are located in the main business regions between German, French and Italian speaking Switzerland. The biggest challenge of location promotion for a region is attracting …
How to become an extremely successful chemical company?
Author: Manuel Blunier Photo: Chemische Fabrik Schärer & Schläpfer AG Nowadays small chemical producers face immense challenges. The chemical industry is in continuous upheaval due to the growing competition from Far East. In addition, raw material prices are tremendously volatile. Especially small Swiss companies have many more problems to tackle. High fixed costs, a strong currency and large dependence to raw material suppliers lower the profit or limit the ability to act. But why are still some of these small chemical companies …
Social Media guidelines versus recommended procedures
Author: Colette Richter You can call it Web 2.0, the social Web or any other neologism, more and more companies and organizations do have internal social media policies to protect themselves and their brand reputation. If not, it is absolutely overdue. If your business is involved with any social media channel, it’s important that you have a set of guidelines to steer your interactions with customers, and more importantly, prevent anyone on your team from ruining your reputation. In fact …
International marketing perspectives
Authors: Kimberley Jeker, Simon Roth und Hannelore Tontsch Dennis Pitta, (Prof. ph D. ) of the University of Baltimore shares his view on the present and future situation in international marketing from a US Amercian perspective. [youtube http://www.youtube.com/watch?v=MQ3kOGIJ6eU&w=530&h=398]
German-Swiss tax dispute: No BATNA, no deal!
Author: Philipp Bircher Berlin-Berne, we have a problem! Well, not just one, we certainly know that. But there’s one controversial subject that outshines all the others at the moment: the dispute over non-taxed funds of German citizens in Swiss banks. In a nutshell: The German government accuses Swiss banks to be a shelter for German tax offenders. This is mainly due to the perception of Switzerland as a “tax haven” which is based on the country’s legislation allowing banks to …
When East meets West – Culture dimensions
Author: Colette Richter Images from “East meets West” by Yang Liu @Yang Liu Design, www.yangliudesign.com Hermann Schmidt Verlag Mainz, 2012, 9. Auflage ISBN 978-3874397339 Being responsible for several overseas markets including China, I often receive questions from staff members or friends why guests from China are like this or business people behave like that… How come people are prejudicing without knowing anything about a culture? Saying this, making certain assumptions or in other words stereotyping people, it makes sense to …
Cross-Cultural Etiquette and Behavior – The Basics
Author: Hanne Tontsch Find here some of the questions which you should ask yourself if you encounter international business partners. These are some basics that will help you to honor your business partners and customers in their culture and they pave the way to successful interpersonal relationships. As an example The new CEO of a company in the outdoor sector meets in a suit on a potential Japanese partner. He is dressed very casual and and he wears clothing that …
Pilatus, a Swiss mountain goes global
Authors: Manuel Blunier, Ana Ingold, Doris Kündig, Colette Richter Beat Wälti, Director of Marketing and Sales, and Member of the executive board of Pilatus-Bahnen AG, explains how a tourist destination and attraction markets its offerings on the international stage and what a role social media is playing in this: [youtube http://www.youtube.com/watch?v=aH25K8w8U6k&w=530&h=298]
“Jungfrau Region goes USA” or is it the other way round?
Picture: Jungfrau Region Marketing AG Authors: Hannelore Tontsch, Philipp Bircher and Marc Helfenstein What are the crucial factors for the management of the Jungfrau regional sales and marketing department to consider when entering the US market in order to be successful? Apart from an in-depth analysis of the organization’s readiness and the suitability of its product, our findings reflect an assessment of the US market‘s potential. Additionally, it opens a discussion about cultural aspects that need to be taken into …