On your marks, get set, ENTER!
Author: Natanja Rebsamen Your company is planning to go overseas? You see foreign market opportunities, tax benefits and have profit and growth goals? Your market is saturated and you are trying to withstand the competitive pressure by entering new markets? “.. it is undeniable that the concept of entry barriers plays an important role in a wide variety of competition matters because it is vital to the analysis of market power” (OECD, 2007, Policy Briefs Competition and Barriers to Entry) …