Warren Wilansky, Founder of the agency «Plank» points out that pivoting digital is not simply a workaround for the pandemic but an essential task for the future of cultural institutions. Future generations are fully digital and might not want to access Institutions in a way it is done today, they want different experiences and want to connect in different ways…. Continue Reading
Some interesting insights on financial aspects of digital content came from Francesca die Nuzzo from Baker Richards: Art lovers are willing to pay more because they tend to have higher incomes. The willingness to pay also depends on day and time and different audiences have a different willingness to pay. Psychologically it is helpful to give different price options as… Continue Reading
Flores Mexicana at the Dallas Museum of Art (DMA) A VR Tour through an exhibition of mainly paintings and sculptures with audio and video interviews. Brilliant art but without VR glasses the navigation feels a bit clumsy and not many people have an Oculus at home. One is wondering whether it wouldn’t have been better to allow for 2D navigation… Continue Reading
Wildrumpus is an organisation that brings together art, culture and the environment in event such as the Timberfestival: Wild Rumpus CIC is a social enterprise producing large scale outdoor arts events, most often in wild natural landscapes. We believe that when audiences engage together in the highest quality arts in the great outdoors, something quite amazing can happen. During the… Continue Reading
Yes, it is worth reminding oneself that saying «yes» always means saying «no» to something else … and the other way round. And the keynote of the MuseumNext Tech in Amsterdam by Shannon Darrough, director digital Media of the MoMA, about «the cost of saying yes» – opportunity costs that is – starts off quite entertaining but having such a… Continue Reading
In my article about the MuseumNext Tech event in Berlin last autumn, I was also writing about a chatbot project at four House Museums in Milan. The Museum and the Web Newsletter has now linked to various articles around the topic of how chatbots are used in museums: Chatbots in Museums: Hype or Opportunity? How Museums Are Using Chatbots Robots… Continue Reading
Switzerland normally isn’t exactly cutting edge when it comes to cultural trends. However this isn’t only for the bad. It seems that Switzerland so far has withstood the trend of severe austerity measures in the arts & culture secture that countries like Denmark (-2% per year!), the Netherlands and the U.K. have seen over the recent years. The Plateforme 10… Continue Reading
This very focussed one-day event by the organizers of MuseumNext was called MuseumTech but it was actually much more than the geeky tech event one might have expected. In a time when the digital becomes ever more ubiquitous, for museums, questions about technology become intertwined with strategic aims, topics such as outreach and accessibility as well as with the ultimate… Continue Reading
Es ist soweit! Der ein oder andere hat von uns in den letzten Tagen schon ein verfrühtes Weihnachtspaket bekommen oder wird es demnächst auf dem Schreibtisch zu liegen haben. Wie schon am stARTcamp in Bern angekündigt: Der neue Leitfaden «Social Media und Museen II – der digital erweiterte Erzählraum» ist endlich draussen. Da steckt nicht nur jede Menge Forschung und Textarbeit drin, sondern… Continue Reading
Am 21. November findet das zweite stARTcamp.ch im Alpinen Museum in Bern statt. Thema ist dieses Jahr der digital erweiterte Kulturraum: Soziale und mobile digitale Medien gehören mittlerweile zum Instrumentarium vieler Kultureinrichtungen. Sie werden vielfach eingesetzt zur Bewerbung und Berichterstattung, sowie zur Aktivierung des Publikums. Das stARTCamp Schweiz 2016 in Bern fragt, wie soziale und mobile Medien in einem nächsten… Continue Reading