Audience+: Museen und das partizipative Web

  • MuseumNext Digital Income Summit, July 2021

    Warren Wilansky, Founder of the agency «Plank» points out that pivoting digital is not simply a workaround for the pandemic but an essential task for the future of cultural institutions. Future generations are fully digital and might not want to access Institutions in a way it is done today, they want different experiences and want…

  • Culture Geek Conference 2021, day 3

    Some interesting insights on financial aspects of digital content came from Francesca die Nuzzo from Baker Richards: Art lovers are willing to pay more because they tend to have higher incomes. The willingness to pay also depends on day and time and different audiences have a different willingness to pay. Psychologically it is helpful to…

  • Culture Geek Conference 2021, day 2

    Flores Mexicana at the Dallas Museum of Art (DMA) A VR Tour through an exhibition of mainly paintings and sculptures with audio and video interviews. Brilliant art but without VR glasses the navigation feels a bit clumsy and not many people have an Oculus at home. One is wondering whether it wouldn’t have been better…

  • Culturegeek Conference 2021, day 1

    Wildrumpus is an organisation that brings together art, culture and the environment in event such as the Timberfestival: Wild Rumpus CIC is a social enterprise producing large scale outdoor arts events, most often in wild natural landscapes. We believe that when audiences engage together in the highest quality arts in the great outdoors, something quite…

  • Yes and no … MuseumNext Tech in Amsterdam, 5th of October 2018

    Yes, it is worth reminding oneself that saying «yes» always means saying «no» to something else … and the other way round.  And the keynote of the MuseumNext Tech in Amsterdam by Shannon Darrough, director digital Media of the MoMA, about «the cost of saying yes» – opportunity costs that is – starts off quite…

  • Chatbots – Artificial Intelligence in the Museum

    In my article about the MuseumNext Tech event in Berlin last autumn, I was also writing about a chatbot project at four House Museums in Milan. The Museum and the Web Newsletter has now linked to various articles around the topic of how chatbots are used in museums:  Chatbots in Museums: Hype or Opportunity? How…

  • Do we still need to talk about digitizing the museum?

    Switzerland normally isn’t exactly cutting edge when it comes to cultural trends. However this isn’t only for the bad. It seems that Switzerland so far has withstood the trend of severe austerity measures in the arts & culture secture that countries like Denmark (-2% per year!), the Netherlands and the U.K. have seen over the…

  • MuseumTech at the Jewish Museum Berlin, 30 Nov 2017

    This very focussed one-day event by the organizers of MuseumNext was called MuseumTech but it was actually much more than the geeky tech event one might have expected. In a time when the digital becomes ever more ubiquitous, for museums, questions about technology become intertwined with strategic aims, topics such as outreach and accessibility as…

  • Der neue Leitfaden «Social Media für Museen II» ist da!

    Es ist soweit! Der ein oder andere hat von uns in den letzten Tagen schon ein verfrühtes Weihnachtspaket bekommen oder wird es demnächst auf dem Schreibtisch zu liegen haben. Wie schon am stARTcamp in Bern angekündigt: Der neue Leitfaden «Social Media und Museen II – der digital erweiterte Erzählraum» ist endlich draussen. Da steckt nicht nur jede Menge…

  • Zweites stARTcamp.ch im Alpinen Museum Bern, am 21.11 und neuer Leitfaden für Museen!

    Am 21. November findet das zweite stARTcamp.ch im Alpinen Museum in Bern statt. Thema ist dieses Jahr der digital erweiterte Kulturraum: Soziale und mobile digitale Medien gehören mittlerweile zum Instrumentarium vieler Kultureinrichtungen. Sie werden vielfach eingesetzt zur Bewerbung und Berichterstattung, sowie zur Aktivierung des Publikums. Das stARTCamp Schweiz 2016 in Bern fragt, wie soziale und…

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