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The United Arab Emirates provide the largest trade hub between Europe and Asia. In combination with its strong financial centre as well as a high purchasing power, Dubai attracts business and labour from all over the world. Companies that would like to gain a foothold in the Emirati markets are well-advised to contact legal experts in order to ensure compliance with the local law.
When you think of Emirates, what is the first thought which comes into your mind? Is it the signature uniform or maybe just how many flight connections they offer?
What comes after the oil era? The American University of Sharjah (AUS) is laying the foundation for future challenges by positioning its educational programs in the field of innovation.
Women have been working hard to earn their respectful place in the western business world for decades. Today, we are perceived as equal business partners and can discuss with our male counterparts on eye level. In Arab countries, we see a male majority in the business world. Female business partners are a rarity. The standing of businesswomen seems very difficult. What is the role of women in the Arab business world?
V-Zug: Eine Firma, die ihre Werte lebt und in der ihre Mitarbeitenden Teil einer grossen Familie sind.
Vielen Dank allen, die organisiert, die teilgenommen, die redaktionell unterstützt haben!
Neue Perspektiven? Die Golfstaaten im CAS International Marketing & Communication Wann und für wen lohnt es sich neue Märkte, wie die Golfstaaten zu erschliessen? Welche Herausforderungen gibt es dort? Welche kulturellen und personellen Unterschiede im Vergleich zur Schweiz müssen berücksichtigt werden? Wie wichtig die Emirate für Schweizer Firmen mittlerweile sind wird in dem Interview mit Chris Watts (Regional Director AAA und Member of the International Executive Board von Switzerland Global Enterprise) deutlich. Anja Janoschka (Leiterin Studienrichtung Kommunikation & Marketing und …
Authors: Livria Laurent, Dominik Erne, Nana Riz Sascha Ergezinger, Category Manager at Migros-Genossenschafts-Bund, explains why Migros has got its own buying offices in Asia and why it is important to become “local”. [youtube http://youtu.be/MiHYVh1aRnE&w=530;h=297]
Autoren: Erich Kunz, Kathrin Kunz, Thomas Pérez Jürg Balsiger, CEO der Stanserhorn-Bahn, gibt Auskunft über die wichtigsten Punkte bezüglich erfolgreicher Umsetzung einer Marketingstrategie in China: – Aufbau und Pflege von Netzwerken – Trumpf von Swissness – Bedeutung von People Business [youtube http://youtu.be/c1zmiDoo55w&w=530;h=297]
