Migros, a global player?

Authors: Livria Laurent, Dominik Erne, Nana Riz

Sascha Ergezinger, Category Manager at Migros-Genossenschafts-Bund, explains why Migros has got its own buying offices in Asia and why it is important to become “local”.

[youtube http://youtu.be/MiHYVh1aRnE&w=530;h=297]