Study week Dubai 2015: Business and the GCC
In the Emirates, doing Business requires a careful mix of cultural sensitivity in communications and understanding the Anti-Laws of Luxury Marketing.
Tag: intercultural communication
Study week Dubai 2015: Dubai und Dubai
Dubai überrascht mit feuchter Hitze selbst im Oktober, mit Gebäuden, die dicht auf dicht nach oben drängen, und mit Märkten, auf denen es klimatisiert westlich oder farbig orientalisch zu und her geht.
Do you Like Spicy?
Author: Nana Riz A good example of misinterpretation of Intercultural Communication is the case of “China in Box” in Brazil. After a big national success, this company decided to expand and go abroad, first to Argentina and afterwards to Mexico. The result was a flop. They used the same strategy that they had used in Brazil without doing any research first. Brazilians like spicy food in contrast to the Argentineans, therefore the product itself needed an adaptation to agree with …
Chinese Art of Cunning – The 36 Strategeme
Author: Kimberley Jeker The 36 stratageme are a set of powerful Chinese aphorisms embodying the essence of the ancient Chinese Art of Cunning. “Swiss negotiate inefficiently – Chinese effectively and purposely make usage of their traditional thousand year old art of cunning”. First mentioned about 1,500 years ago, the 36 Stratagems were committed to paper around 500 years ago, and have gained in popularity in Chinese business circles since the 1990s, I have read. The books were a long time …
Does cultural background influence communication?
Author: Doris Kündig Due to globalization intercultural communication is becoming increasingly important. Moreover, mobility and the rapid development of communication technologies lead to ever more contacts between people of different cultures. To facilitate the understanding of cultural differences, among other things in the business world, Geert Hofstede has developed the cultural dimensions theory. This analysis tool enables to gain a group-related cultural overview. The following dimensions are aspects of a culture, which in relation to others can be measured and …