Study week Dubai 2015: Business and the GCC
In the Emirates, doing Business requires a careful mix of cultural sensitivity in communications and understanding the Anti-Laws of Luxury Marketing.
Tag: barriers to market entry
Barriers to market entry
Author: Daniela Jenni Any company wishing to do business abroad faces numerous obstacles. Political restraints, legal restrictions, operational barriers hindering access to essential resources or distribution channels, or even a lack of knowhow about the new market can impede or limit market entry. As a consequence, it can often be difficult or even virtually impossible for a company to gain a foothold in a new market. The following two events are designed to help Swiss firms doing business abroad to …