Search Results for: Dubai

Majestic University and the Luxury Market in the GCC

Guest Author: Patrick Rudolph Visiting Dubai and experiencing the pulse of a “mega” city within a study week is the chance of a lifetime. It all began with the dream of discovering Dubai and gaining intercultural experience. But it offered far more! This single week gave us a chance to plunge into a week of luxury indulgence and emotional pleasure. How so, you may ask? If a university gives you the feeling of visiting a palace, you know you’re experiencing luxury at …

Western Women in the Emirates: Intercultural conduct

Women have been working hard to earn their respectful place in the western business world for decades. Today, we are perceived as equal business partners and can discuss with our male counterparts on eye level. In Arab countries, we see a male majority in the business world. Female business partners are a rarity. The standing of businesswomen seems very difficult. What is the role of women in the Arab business world?

Interview mit Chris Watts

Neue Perspektiven? Die Golfstaaten im CAS International Marketing & Communication Wann und für wen lohnt es sich neue Märkte, wie die Golfstaaten zu erschliessen? Welche Herausforderungen gibt es dort? Welche kulturellen und personellen Unterschiede im Vergleich zur Schweiz müssen berücksichtigt werden? Wie wichtig die Emirate für Schweizer Firmen mittlerweile sind wird in dem Interview mit Chris Watts (Regional Director AAA und Member of the International Executive Board von Switzerland Global Enterprise) deutlich. Anja Janoschka (Leiterin Studienrichtung Kommunikation & Marketing und …