Category: International Marketing

Majestic University and the Luxury Market in the GCC

Guest Author: Patrick Rudolph Visiting Dubai and experiencing the pulse of a “mega” city within a study week is the chance of a lifetime. It all began with the dream of discovering Dubai and gaining intercultural experience. But it offered far more! This single week gave us a chance to plunge into a week of luxury indulgence and emotional pleasure. How so, you may ask? If a university gives you the feeling of visiting a palace, you know you’re experiencing luxury at …

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Wie geht man mit Shitstorms um?

Guest Author: Samuel Wyss Du bist bei Swiss im Kommunikations-Team, es ist Sonntag-Morgen und du scrollst gemütlich durch die Blick.ch News und siehst folgenden Artikel mit 189 bösen Kommentaren: „Swiss verweigert querschnittgelähmten Passagier den Flug.“ Ein Schock – das wird dem Image von Swiss massiv schaden. Kaum 3 Minuten später ruft dich der COO an und vereinbart ein sofortiges Treffen im Büro. Du lässt deinen dampfenden Kaffee stehen und rennst los.

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Doing Business in Dubai: the Legal Perspective

The United Arab Emirates provide the largest trade hub between Europe and Asia. In combination with its strong financial centre as well as a high purchasing power,  Dubai attracts business and labour from all over the world. Companies that would like to gain a foothold in the Emirati markets are well-advised to contact legal experts in order to ensure compliance with the local law.

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Study week Dubai 2015: Hofstede and the Masculinity Index

In intercultural studies, Hofstede’s Indexes of Culture provide an empirical way to compare countries. Based on the Power-Distance Index, for example, all major airlines around the world have created guidelines to overcome deference to authority: In a cockpit, where the lives of passengers and crew are potentially at stake, bowing and scraping is inappropriate behavior. You have to be able to criticize the captain regardless of their social standing. The implementation of low-context communication and low power-distance is now industry …

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