Author: Kathrin Kunz
Business success through outstanding products and network marketing: Start-up company Dedicam, specializing in using drone aircraft to film movies, commercials and extreme sports events, has maximized the use of networks to communicate its unique product nabbing renowned clients like Audi, Red Bull, Mercedes or Porsche.
Instead of classic advertisement, content and inbound marketing was the topic which helped Dedicam to fly. At the commencement of operations in 2010, the founders Davide Tiraboschi and Dionys Frei understood that the most effective means of marketing was the use of social networks, such as Blogs, Facebook and Youtube. Outstanding quality and the extraordinary uniqueness of the Dedicam video products were what drew the world of commercial advertisers, TV and filmmakers to Dedicam’s door. Thanks to this cooperation, the young company achieved a considerable media appearance.
Now after just a few years of operations, Dedicam is a widely known brand of drone operated video recording services. Was it word-of-mouth that triggered the build-up of brand awareness?
What do you think about this international branding story? Is Dedicam successful thanks to its strong network in the industry and the power of its content?
You’re absolutely right! Dedicam with its emotional flying services cannot be communicated only with words or alone standing pictures; their product must be shown in lively movies. It’s not the way they film, the aircraft or two guys which stand for Dedicam – it’s just and only the result!
I’m quite sure they’ve started first in the extreme sports scene because both were probably also a part of this scene. They just wanted to have great pictures of their own „rides into hell“ and thought about how to catch the adrenalin in the best way. So they came up with a great conclusion to film all the stunts, flights, bells and jumps. The result was that brilliant that they’ve decided to share these special moments to others in the most common way for young people in 2010 – Social Media! Thanks to the huge community of the extreme sports scene with thousands of adrenaline junkies, the first short movies went trough the World Wide Web as the knife through the butter.
Five years before in 2005, the same story wouldn’t have been so successful not only due to technical requirements or transmission opportunities; No – the Social Media as Facebook, Twitter and Youtube were not already born and first to be invented.