December 2012 – International Marketing Blog

Surprise! Making online communication personal

10. December 201211. December 2012

Author: Philipp Bircher Online communications is the perfect way to get in touch with your customers – it’s fast, it’s easy and supposedly the best method to reach a broad client base. Meanwhile, some would say that it is also very anonymous and lacks the personal touch which is such a crucial factor in doing business. Really? That communicating online can be quite a different story becomes obvious when watching the example of the Royal Dutch Airline KLM. In fact, …

Chinese Art of Cunning – The 36 Strategeme

10. December 201210. December 2012

Author: Kimberley Jeker The 36 stratageme are a set of powerful Chinese aphorisms embodying the essence of the ancient Chinese Art of Cunning. “Swiss negotiate inefficiently – Chinese effectively and purposely make usage of their traditional thousand year old art of cunning”. First mentioned about 1,500 years ago, the 36 Stratagems were committed to paper around 500 years ago, and have gained in popularity in Chinese business circles since the 1990s, I have read. The books were a long time …

The challenges of location promotion

5. December 201210. December 2012

Authors: Michael Domeisen, Doris Kündig, Colette Richter Worldwide there are approximately 4000 location promotion agencies and offices trying to attract international operating businesses and organizations to open up branches in their specific areas. According to OSEC Switzerland is The international Management Gateway to Europe. More than 800 North American companies with a presence in Switzerland are located in the main business regions between German, French and Italian speaking Switzerland. The biggest challenge of location promotion for a region is attracting …

Strategic Selling in Asia

4. December 2012

Authors: Philipp Bircher, Daniela Jenni, Michael Domeisen Henry Reust, Senior Vice President at Schindler Management Ltd. brings years of experience in the Asian market. He shares his knowledge of strategic selling and sheds light on some crucial questions such as the way to confront rising customer expectations or general trends in strategic selling. [youtube http://www.youtube.com/watch?v=p-w6idk_HmU&w=530&h=297]