Pricing strategies
Author: Hannelore Tontsch In the past, prices were built on natural needs, rather than on the demand of the market. Therefore it was easy selling and practised everywhere with high margins. And these days ? A pricing strategy is one of the most important parts of managing any business – But how could we set a price? Cost versus value If you choose a cost-based pricing structure, decide on the gross profit you would like to make on top of the …