Development and Realisation of International Marketing Campaigns
Authors: Marc Helfenstein, Carla Sager und Natanja Rebsamen Pascal Schaub, Chief Strategic Officer at Saatchi & Saatchi, advises us in the development and realisation of international Marketing Campaigns, explains us the factors behind his success and the roll of Social Media. [youtube http://www.youtube.com/watch?v=22JUYBq3trs&w=530&h=298]