Corporate Ambassadors – A crucial part of the brand management strategy?
Author: Donny Lee What makes a company successful? Its products, services or the valued customers? Now ask yourself the question, who or what makes up an organisation? Yes, the employees! So why is employee branding in many corporations still not a priority? According to studies, Branding is essential, so that loyalty and identification can be instilled in in customers, which in turn generate more revenue and profit for the organisation. Isn’t it a much bigger loss, if employees resign because …