International Communication

29. October 2012

Author: Natanja Rebsamen Due to the globalization, International Communication is gaining a very high importance related to social interactions between different cultures. Entering new markets or commencing successful negotiations can be eased by cultural awareness. The most common approaches were developed by E.T. Hall and G. Hofstede: Besides the dimensions “space” and “time”, E.T. Hall (The Hidden Dimension, 1990) outlines the importance of the third factor called “context”. He differentiates between “high context cultures” which use a more indirect and …

International communication? Yes, please. But no global steps without local touch!

8. October 2012

Author: Ana Ingold The new IPhone 5 is designed in California, made in China and held together by Swiss screws. 90’000 flights are starting from around 9’000 airports each day and over 900 million people are using social media channels. The entire world seems to be unified and working together however, remember, cultural barriers are still in place. Culture, values, needs, emotions, body language and the language patterns themselves – all these can tell you more about the way you …