Same, same but different?
Author: Daniela Jenni [youtube http://www.youtube.com/watch?v=iBoXvgysltw&w=530&h=298] “Costly, irritating and interchangeable – the Swiss bank’s advertising.” This was the lead in a recent article in the Swiss daily Tagesanzeiger. It is precisely in times of crisis, the paper argued, that the banks should seize the opportunity to win back lost confidence, project a self-assured image and take a firm stand for customers. There is no place for interchangeable advertising, it said. Same, same but different? Is this bland uniformity in evidence beyond …