Insights – Experts – Content
Guest Author: Samuel Wyss Du bist bei Swiss im Kommunikations-Team, es ist Sonntag-Morgen und du scrollst gemütlich durch die Blick.ch News und siehst folgenden Artikel mit 189 bösen Kommentaren: „Swiss verweigert querschnittgelähmten Passagier den Flug.“ Ein Schock – das wird dem Image von Swiss massiv schaden. Kaum 3 Minuten später ruft dich der COO an und vereinbart ein sofortiges Treffen im Büro. Du lässt deinen dampfenden Kaffee stehen und rennst los.
Author: Philipp Bircher Online communications is the perfect way to get in touch with your customers – it’s fast, it’s easy and supposedly the best method to reach a broad client base. Meanwhile, some would say that it is also very anonymous and lacks the personal touch which is such a crucial factor in doing business. Really? That communicating online can be quite a different story becomes obvious when watching the example of the Royal Dutch Airline KLM. In fact, …
Author: Colette Richter You can call it Web 2.0, the social Web or any other neologism, more and more companies and organizations do have internal social media policies to protect themselves and their brand reputation. If not, it is absolutely overdue. If your business is involved with any social media channel, it’s important that you have a set of guidelines to steer your interactions with customers, and more importantly, prevent anyone on your team from ruining your reputation. In fact …
Authors: Marc Helfenstein, Carla Sager und Natanja Rebsamen Pascal Schaub, Chief Strategic Officer at Saatchi & Saatchi, advises us in the development and realisation of international Marketing Campaigns, explains us the factors behind his success and the roll of Social Media. [youtube http://www.youtube.com/watch?v=22JUYBq3trs&w=530&h=298]
New markets offer new challenges. Nowadays, keeping up with the competition means an international profile is imperative. This bilingual German/English blog is dedicated to the topic of “International Marketing and Communication”. We will deal with topics such as: – Global Brand Management – Online Communication worldwide – International Pricing – International Campaigning and Advertising – Market Entry Barriers – Strategic Selling – Negotiation Strategies and International Communication. Experts will contribute articles referring to exciting events on the topics, introducing methods …
