Category: Negotiation Strategies

German-Swiss tax dispute: No BATNA, no deal!

Author: Philipp Bircher Berlin-Berne, we have a problem! Well, not just one, we certainly know that. But there’s one controversial subject that outshines all the others at the moment: the dispute over non-taxed funds of German citizens in Swiss banks. In a nutshell: The German government accuses Swiss banks to be a shelter for German tax offenders. This is mainly due to the perception of Switzerland as a “tax haven” which is based on the country’s legislation allowing banks to …

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Lack of preparation will always cost you money!

Author: Manuel Blunier It is a fact that in all wealthy European countries (UNDP, Human Development Index, 2011) price negotiations are not traditionally prevalent. Surprisingly enough, that most multinational trading company are situated exactly in these regions of Europe. In my personal sales career most negotiations have led to a price reduction but rarely to a price increase. However, I hear again and again how important it is to have well trained negotiation skills. The question must be: what characterizes …

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International Marketing – we keep at it

New markets offer new challenges. Nowadays, keeping up with the competition means an international profile is imperative. This bilingual German/English blog is dedicated to the topic of “International Marketing and Communication”. We will deal with topics such as: – Global Brand Management – Online Communication worldwide – International Pricing – International Campaigning and Advertising – Market Entry Barriers – Strategic Selling – Negotiation Strategies and International Communication. Experts will contribute articles referring to exciting events on the topics, introducing methods …

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