New markets offer new challenges. Nowadays, keeping up with the competition means an international profile is imperative. This bilingual German/English blog is dedicated to the topic of “International Marketing and Communication”. We will deal with topics such as:
– Global Brand Management
– Online Communication worldwide
– International Pricing
– International Campaigning and Advertising
– Market Entry Barriers
– Strategic Selling
– Negotiation Strategies
and International Communication.
Experts will contribute articles referring to exciting events on the topics, introducing methods of best practice, or reviewing new material, such as books, articles, case studies. The blog aims to become the Swiss platform for exchanging information and ideas on International Marketing.
If you would like to contribute, please write to us at: email hidden; JavaScript is required. Experts in the field who would like to contribute are particularly welcome, as are bloggers, commentators etc.
This blog is managed by Anja Janoschka, head of the CAS International Marketing and Communication degree course at the Lucerne University of Applied Sciences and Arts, Esther Federspiel (Research Fellow), together with the students of the course in CAS International Marketing and Communication.
Spot on with this write-up, I truly feel this website needs a lot more attention.
I’ll probably be back again to see more, thanks for the information!