Authors: Manuel Blunier, Ana Ingold, Doris Kündig, Colette Richter
Beat Wälti, Director of Marketing and Sales, and Member of the executive board of Pilatus-Bahnen AG, explains how a tourist destination and attraction markets its offerings on the international stage and what a role social media is playing in this:
[youtube http://www.youtube.com/watch?v=aH25K8w8U6k&w=530&h=298]