“Jungfrau Region goes USA” or is it the other way round?
Picture: Jungfrau Region Marketing AG Authors: Hannelore Tontsch, Philipp Bircher and Marc Helfenstein What are the crucial factors for the management of the Jungfrau regional sales and marketing department to consider when entering the US market in order to be successful? Apart from an in-depth analysis of the organization’s readiness and the suitability of its product, our findings reflect an assessment of the US market‘s potential. Additionally, it opens a discussion about cultural aspects that need to be taken into …