Insights – Experts – Content
Author: Hannelore Tontsch In the past, prices were built on natural needs, rather than on the demand of the market. Therefore it was easy selling and practised everywhere with high margins. And these days ? A pricing strategy is one of the most important parts of managing any business – But how could we set a price? Cost versus value If you choose a cost-based pricing structure, decide on the gross profit you would like to make on top of the …
Author: Ana Ingold The new IPhone 5 is designed in California, made in China and held together by Swiss screws. 90’000 flights are starting from around 9’000 airports each day and over 900 million people are using social media channels. The entire world seems to be unified and working together however, remember, cultural barriers are still in place. Culture, values, needs, emotions, body language and the language patterns themselves – all these can tell you more about the way you …
What are the greatest challenges in content marketing in the B2B sector? Based on a worldwide survey conducted in its second year with 1,092 marketers in August 2011 by the Content Marketing Institute, the following key challenges were stated: producing the kind of content that engages prospects and customers (41% of respondents). producing enough content (20%) budget to produce content (18%) other (21%) The instruments mainly used in content marketing for 2012 are: articles (79%) social media (74%) blogs (65%) …
Author: Michael Domeisen The Carlsberg Group is one of the leading brewery groups in the world with a large portfolio of beer and other beverage brands. The flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the six biggest brands in Europe. Over the last decade, the Carlsberg Group has become the fourth largest brewer in the world. On 22 September 2011, Carlsberg launched its …