MENTAL HEALTH & COVID-19: WHAT YOU NEED TO KNOW NOW

Are you feeling restless, isolated and anxious? So am I. And we are not alone!

Fear and anxiety about a disease can be overwhelming and cause strong emotions. With the social isolation and quarantine imposed on us, there is a chance that we will lose our marbles by being confined to a four walled room.

Don’t worry though, there are some things in our control. Self-care is critically important at this time, as worries can be made worse if we aren’t taking care of ourselves. Here is a 5-step guide on how to maintain your mental health during these uncertain times.

1. Understand and Accept –  Recognize that feeling anxious is completely normal

Have you heard of the Maslow’s Hierarchy of Needs? If you did, you know that from a psychological point of view, it lays out a person’s individual needs depending on what they already have. The bottom level of the pyramid represents our safety needs. Safety needs in Maslow’s hierarchy refer to the need for security and protection. Expert for clinical psychology Dr. Thomas Shamekia explains in his online lesson that when we have our physiological needs for food and water met, our need for security dominates our behaviour. These needs have to do with our natural desire for a predictable, orderly world that is somewhat within our control. The outbreak of the COVID-19 pandemic makes us feel insecure about the future. This is what is on my mind all the time now, even if only on a subconscious level. Consequently, this generates discomfort and fear.

It is very natural to feel scared, stressed or overwhelmed as our mind and body are responding to this stressful situation. In fact, that’s how we’re supposed to feel! “Psychologists have long recognized that anxiety is a normal and healthy function that alerts us to threats and helps us take measures to protect ourselves,” says expert adolescent psychologist Dr. Lisa Damour in an interview with the New York Times.

What’s important but I often forget is the understanding of what anxiety actually is. What is this tension that we feel in our whole bodies?

In a recent podcast that I have listened to about Ways to Manage Anxiety by Dr. Steve Joordens, professor of psychology at the University of Toronto, he explained it this way: Our bodies are wired with two modes. When everything is going well, we’re in relaxation mode. Therefore, our body is converting what we ate into nutrients and spreading them to our body, which makes us feel good. But if we suddenly feel under threat, as we do now, our so-called sympathetic nervous system kicks in. This system puts a lot of energy in our body, lets our heart beat faster and makes us breathe heavier.

Part of the problem here is: It is not always obvious, and everyone reacts differently to stressful situations. I noticed for example that I have more nightmares and during some nights I even suffer from insomnia. The way in which you react and the intensity of emotions you feel as a result has a lot to do with your background, your state of mental and physical health, your life experience and the community you live in. You don’t have to be sick (or even quarantined) to be allowed to feel anxious, worried or sad. Give yourself permission to experience your emotions.

2. Inform – But limit excessive, continuous exposure to media

While anxiety around the illness is completely understandable, we should make sure that we are using reliable sources to get information, or to fact-check any information getting through less reliable channels. One of the coronavirus-related stressors is being bombarded with negative, ever-changing information on the internet.

However, the key to almost every addiction in human behaviour is something called random reinforcement. Dr. Steve Joordens illustrated it on the example of our mobile phones. I had to laugh when he explained it since I am guilty of this behaviour, too. Most of us experience the urge to check our cell phone multiple times a day. Something groundbreaking might have happened since you last checked. And so you check to see if something groundbreaking has happened. But no, it hasn’t. Still, almost immediately after you checked, your subconscious thinks “Well, maybe something groundbreaking just happened,” and so, it pushes you to check again. And again.

This behaviour is crucial since right now, we’re all hungry for information. We’re living in a period of uncertainty and our brain does not like that at all. It wants facts. This is why it’s natural to have the habit of keeping the news on and occasionally finding something that gives us that “hit” and makes us want to stay connected to the news. We are becoming obsessive-compulsive, constantly reminding us of the threat that we’re under and constantly re-engaging our sympathetic nervous system.

Rather than getting ongoing updates throughout the day, we should set boundaries to our news-intake. The Mental Health Department of the World Health Organization (WHO) recommends to only seek information updates at specific times during the day and to only do this once or twice per day. Personally, I now even try to go news-free for as many days as I can. I have noticed that I feel much better when I simply just don’t read any corona-related news any more.

Appropriate information consumption can lessen the sense of danger. After having read, watched, or listened to news stories, including social media, give yourself a break. Watch something silly (unrelated animal documentaries always do the trick for me) or something that was recorded before this all happened. Distract yourself to get the news out of your head for a while.

3. Connect – Staying socially connected is more important than ever

This one’s tricky. What we have to do now, in order have a positive impact, is to socially distance ourselves from each other. It is somehow insidious since it is robbing us of our number one coping strategy as Dr. Steve Joordens remarks. In times of social distancing, quarantine and isolation, remember that the mandate is only to physically distance ourselves from others. Luckily, technology allows us to be together regardless. Maintaining regular communication with people you love and trust is one of the best ways to reduce anxiety, depression, loneliness, and boredom. Be sure to make time to talk to your friends and loved ones during phone or video calls. Don’t forget about your older family members, colleagues and neighbours who may be feeling particularly isolated. We all need social connections in order to let us dissipate the stress.

It is also the ideal time to leverage positive social media use. I think very often we’ve used social media to have superficial interactions with others. We have to learn to use it to have much deeper connections now.

4. Soothe – Practice mindfulness and self-care

During times of increased stress, it’s essential to prioritize your health. Be conscious of coping in healthy ways and pay attention to your own needs and feelings. Why not try Yoga or guided relaxation for example? Doing Yoga every day helps me to relax and get my mind off the current situation. There are many apps that you can download for free. I personally recommend Down Dog, Yoga for Beginners, HIIT, Barre, and 7 Minute Workout, which are all completely free to download.

But also feel your feelings. “When it comes to having a painful feeling, the only way out is through. Go ahead and be sad, and if you can let yourself be sad, you’ll start to feel better faster.” highlights Dr. Lisa Damour. What is important is that we do what feels right to us.

5. Honor and Distract – Focus on things we can control

Separate what’s in your control and what isn’t. I find it very helpful when I am in a stressful situation to divide the problem into two categories: Things I can do something about and things I can do nothing about. Admittedly, there is a lot that falls under the second category right now.

This is why it is important to make time to unwind. I set aside time every day to do something that I love like cooking my grandma’s recipes –  that really brings me into the present moment again. I recommend you to find active ways to divert attention. Meditate, stretch, take a bath, cook, journal, puzzle, read, paint, exercise, sing, dance – do whatever would ordinarily give you joy, too.

If you’re using your time in a positive way for personal development, that’s a very positive thing to do. Finally, I have time to finish all the books that I wanted to finish reading that have more than 600 pages. I have also started on my ever growing list of films to see, and I’m sure you have these lists, too!

We also underestimate the importance of our daily rituals – having a coffee, unloading the dishwasher, walking the dog. All these little dalliances we have throughout our day order it and move us along, explains Dr. Joordens in his podcast. Having that camomile tea first thing in the morning makes me feel more grounded. This structure as well as the social interactions are important to make us continue to feel some sense of normalcy in these abnormal times.

Most importantly, we must keep things in perspective and maintain a sense of positive thinking. Authorities are taking drastic action to contain the outbreak, public health institutions and their personnel, from researcher to nurse, are working hard to ensure the best care to those in need. And we, the ones staying in our own four walls? We are also doing our part. After all, it has never been this heroic to be a couch-potato.

How to raise debt-free kids in a world where money isn`t real

38% of the people between ages 18- and 24 years in Switzerland are indebted. Why is that?  – Because money has become something intangible and unreal in the world of today`s youth. 

Research clearly shows the increasing numbers. More young people are indebted than ever before. Every tenth person in Switzerland between the age of 18 and 24 years old has more than 2000 Swiss francs debt (Handelszeitung, 2015). The internet generation is the demography with the highest risk of falling in debt since youngsters have only little or no control over cash money. (A. Carroll, 2015) Reasons for this are the various payment methods that one has nowadays. Today`s youth grew up with PayPal, Apple pay, credit cards, debit cards. Since many of these payment systems are deducted up to a month later from one’s bank account, the likelihood of losing track is enormous. Furthermore, having everything available at any time doesn’t make things easier. How often does it happen to you; you`re at home chilling and browsing through online shops, not thinking of anything bad and swoosh, you checked out via credit card and bought a chart full of goods? Then, at the end of the next month, you are shocked by how high your credit card bill is, right?

According to Adam Carroll, a speaker, author and financial consultant at Renzo Experience, this is a social problem that already starts at a very young age of today`s children. Kids do not recognize that all those payment systems actually need cash money to be covered. Only a couple of months ago I paid my groceries at the cashier via Twint. Behind me was a mother with her seven-year-old kid. When the little boy saw me paying with my phone, he said to his mom that he wished he had a phone as well, so he could buy himself toys with the device. This was shocking! It made me realize that especially young children, who grow up with all those alternative payment systems instead of hard cash do not know what money is, where it comes from and therefore will lose control by the time they can access and use those systems. For them, money isn’t real! How should they know better? Or how can we raise kids who know the concept and value of money? Money to young children is somehow abstract and when we as adults further the abstraction even more by waving a credit or debit card over a sensor. “This is actually the recipe for a financial disaster for them later in life. They see money as limitless because they have no concept of the back end until it comes around and bites them – in the back end.” (Carroll, 2015)

 

So, how can I prevent my children from falling into debt?

The most simple answer to the questions above is that we need to explain and show them how money works. This means that whenever we buy something in their presence, we must explain to them how and with what we can buy goods – money! Of importance is also that kids get confronted with hard money from a very young age. The easiest way to do so is by giving them regular pocket money as soon as they go to school. According to Luzernerzeitung, children should get the same amount of money as in which school year they are. This means during the first grade one franc per week, in the second grade two francs per week and so on. By the age of twelve, when kids start going to secondary school, it is recommended to give them rather a “youth salary” than pocket money. What the difference is? Pocket money is meant to be cash for which kids can buy things they don’t really need like sweets, small toys or public transportation tickets for their first excursions to a village or city nearby together with their friends. With a method like this, they realize that almost nothing is for free and that they must save money if they want to buy themselves something bigger and more expensive. The so-called youth salary is meant to be the first regular income with which teenagers can pay their first bills such as for their mobile phone contract and clothes which they maybe not necessarily want or need. It is also meant to be used for cinema visits and, for instance, have lunch with their fellows (Osman, 2018).  The “salary” should be between 100 to 300 francs. Dealing with a fixed amount of money will teach them that an, at the beginning a seemingly large amount of money is not that big anymore after covering all their fixed costs. Thereby, the young have  possibility to learn about money and appreciate the value it has. If children are not raised with the task of having control over their expenditures in form of hard cash from a young age on, it is very likely that they also won`t have control over their money when they`re grown up.

Statistics already show that people spend on average 12-18% more when they pay by credit cards or similar systems than if they would when using hard cash. One can only imagine how this number will increase if today’s teenagers were never thought of what hard money nor what the value of money is since it can be spent with intangible methods. Or when looking at it from the opposite, when paying with cash, people spend on average 12-18% less (Dun & Bradstreet, n.d.). Why is that? According to Frankfurter Allgemeine, it is because humans don’t feel personally connected when paying by cards or apps (Klemm, 2017). Taking money out of your own wallet and handing it to a cashier hurts. And this is exactly what makes hard money buyers more conscious about their expenses.

 

I have no kids yet but am still struggling with having control over my financial conditions

Now for all those who have no children yet but are already grown up and have maybe also struggles with having control over their expenditures as I had when I was younger, here is a simple trick for you. Have you ever heard of the 50/30/20 rule? No – well then, I`m going to explain to you how it works.

Half of your monthly salary should be planned to be spent on fix costs, such as rent, phone contract, insurances, food, car expenses, etc. Here it might help to write down all the monthly fix costs and sum them up to see how big the amount in total is. If it is higher than 50%, you might want to consider making some changes because, in the long-run, high fix costs will cost your neck.

Another 30% of your net salary should be planned, to be spent on pleasurable things, such as going out, traveling, shopping and so on. With that 30 %, you can do whatever you want.

The last 20% and this is very important, must be fixed to be transferred to a personal savings account, no matter what. Imagine putting 20% of your salary aside for five years. Assuming you have a net-salary of 5.5k a month saving 20% for a five years period, you end up with more than 70k on your savings account. What`s really important, is that you put these 20% away as soon as you get the paycheck. Back in the days, I always went to the bank on the day my salary was paid and transferred roughly 20% of the money to another account so I couldn`t spend it anymore.

Of course, there are lots of other methods about how to manage money but in the end, the only thing that counts is that you can live a happy life without money troubles. Therefore, I recommend to not close your eyes from reality when it comes to financial coordination in life! Only buy stuff when you can afford it and avoid payments by installments. It can end up like a rat`s tail and put you into financial ruin as soon as you lose control over it. There will be times where you have “too much” money because you didn`t go out or simply didn`t spend everything, but remember, in these months you can prepare yourself for times you might won`t have enough.

 

Bibliography

Graetzer, M. 2013. “Generation Minus” Jugendliche in der Schuldenfalle https://www.srf.ch/news/schweiz/generation-minus-jugendliche-in-der-schuldenfalle

Osman, I. 2018 in an article of Luzernerzeitung. Schulden wurzeln oft schon in der Kindheit https://www.luzernerzeitung.ch/zentralschweiz/luzern/finanzen-schulden-wurzeln-oft-schon-in-der-jugend-ld.129321

Carroll, A. 2015. When money isn`t real:                                         https://www.listenmoneymatters.com/adam-carroll-teaching-kids-about-money/ https://www.youtube.com/watch?v=_VB39Jo8mAQ

Handelszeitung, 2015. 38% der jungen Schweizer sind verschuldet https://www.handelszeitung.ch/konjunktur/38-prozent-der-jungen-schweizer-sind-verschuldet-777650

Klemm, T. 2017 in an article of Frankfurter Allgemeine. Wer mit Karte zahlt, kauft mehr https://www.faz.net/aktuell/finanzen/meine-finanzen/wer-mit-kreditkarte-zahlt-verliert-schnell-den-ueberblick-15046259.html

Finanzcheck, n.d. Die 50-30-20 Regel                                                           https://www.finanzcheck.de/kredit/50-30-20/

Dun & Bradstreet, n.d. Credit cards vs. cash                                                      https://www.dnb.com/business-directory/company-search.html?term=credit%20cards&page=1

 

Get Blooming Sustainable

How Consumers can Demand Sustainability from the Floral Design Industry

Worldwide, flowers are gifted as a romantic gesture, in in show of sympathy, to congratulate, and as a get-you-off-the-hook card when you haven’t been to visit your Nonna in far too long. You know it, your Nonna knows it, but when she sees those pretty little faces smiling up at her, all is forgiven “Sono bellissimi”. They are a quintessential part of celebrations like weddings and events, launches and conferences. We find them at receptions, in hotel lobbies, in shop windows. Once we begin to pay attention, we realise that flowers are all around us. Floral design takes many different forms and caters to many different needs, but it has one big problem: for all appearances of beauty and innocence, it is one of the bad guys when it comes to polluting the environment.

Now you might be asking yourself the question, “so, should people stop buying flowers?” No! On the contrary I want more people to buy flowers (my boyfriend included) and support their local florists and farmers. But it needs to be done consciously.  As a consumer, you have a responsibility and the ability to make a change. This blog will give you tips on what to look for and provide some alternative suggestions which will help to make sure that your flowers are sustainable.

Only upon entering the field of floristry did I realise the negative impact flowers can have on the environment (and on your eyes – the audacity some people exhibit when combining colours is mind-blowing, but that’s not important here). In my training I already began to notice that we were creating an awful lot of waste. We had to buy and use flowers from the markets, stick them in floral foam in rigid strict structures, and wrap them in hideous paper, all for the sake of practicing floral design. They always ended up in the bin. I used to try to prolong the lives of my creations by giving them to my Mum, poor thing. Basically, the only thing that changed when I started working was that we didn’t see them end up in the bin, because they went through the customer first. It was only when I started to read into the topic, and experiment in my free time, that I realised there was an alternative to creating so much waste. The practices that I mention below, are used in most mainstream traditional floristry and can be replaced with more sustainable alternatives.

Many florists use a green foam, called floral foam or Oasis, as a base for their arrangements. This gives florists a lot of control as the flowers are held in exactly the right place. Floral foam soaks up water, keeping flowers hydrated for several days, and providing great stability for arrangements. But there is a high price to all this convenience. The foam is a plastic made from phenol and formaldehyde that isn’t biodegradable. It is rarely used more than twice because after the first use the foam resembles squidgy green Swiss cheese and no longer holds the flowers effectively. The used foam ends up in landfill and the residue in water systems, where it causes harm to organisms. Many toxic chemicals are involved in the making of the foam and it contains known carcinogens, making it harmful for humans too, not just the environment. The highest risk comes from cutting the foam when it is dry, and if it is eaten, so beware of curious toddlers looking for a snack. (Mannix, 2018)

So how can you avoid this mean green foam? The first option is to buy cut flowers, which are not in any sort of base, that can be put into your vase of fresh water at home. Alternatively, you can look for arrangements that use a chicken wire base or a floral pin frog, a device placed at a bottom of a vase that holds the stems in place. If you’re unsure, talk to your florist.

Another important thing to look out for is where your flowers come from. The four main exporters of cut flowers worldwide are Kenya, the Netherlands, Colombia and Israel (Tree- Nation, 2020). It is not only the shipping of these flowers all over the globe that leave a significant CO2 footprint, but also the growing process. In fact, flowers which are grown in Europe, such as the roses grown in the Netherlands, produce more CO2 than those grown in Africa and transported to Europe. This is because while the African climate supports the growing of flowers, European flowers must be grown in hothouses which have to be heated, especially during the colder months. They are also artificially lit, warmed and cooled, to simulate a conducive environment and this uses an immense amount of energy. A study conducted in 2007 found that growing 12,000 roses in Kenya created 6,000 kg of CO2 emissions, whereas the same amount grown in hot houses in the Netherlands produced an astounding 35,000kg of CO2. (Whelan, 2009)

A critical factor to be aware of are the pesticides that are used to keep the flowers bug-free. Of course, no one wants a half-eaten flower, but no one wants to be breathing in toxic pesticides when they stick their nose into a luscious looking rose either. Especially in third-world countries, the chemical laws are so lax that growers even use substances which have been banned in Europe. Aside from the risk this poses to consumers and florists, the most significant risk is for farmers that handle these chemicals daily. These toxins often end up in the earth and in waterways, causing serious harm to the species that live there. If you’re into composting, you should never throw cut flowers that have been treated with pesticides into your compost bin, otherwise you’ll have some very unhappy worms (Wainwright & Day 2014).

 So how can you make sure your flowers aren’t being flown first-class in special energy intensive cooled conditions, drenched in pesticides, to get to you? By buying local instead. Find florists that purchase only from local suppliers or visit that flower field down the road where you can pick your own. This eliminates all of the excessive energy consumed by transport and supports local farmers at the same time. However, buying local doesn’t guarantee that your flowers are pesticide-free. Although it is comforting to know that as chemical regulations in Switzerland are stricter than in Kenya for example and that you won’t end up with any agent orange on your flowers, there is an even better alternative: buy organic! Again, organic doesn’t mean entirely pesticide-free, but here the regulations are even stricter and only non-synthetic products can be used (European Commission, 2018). Buying local also means buying seasonal, which brings the added joy of variation. In winter you can buy local tulips and hyacinths, in spring poppies and freesias. Summer offers many luscious heady flowers and in autumn colourful plump dahlias are the way to go.

One last thing to be aware of is the wrapping that your flowers come in, most commonly ribbons, coloured paper and cellophane sheets. These are generally used once and then thrown away, just like your Christmas present wrapping. This is a really careless waste of resources. Again, here there are alternatives that are even now being explored by the international florist network giant, Interflora. They now have their own range of biodegradable cellophane, recycled ribbons and eco-friendly gift boxes (Interflora, 2020). Alternatively, your florist might have bark, or hessian for wrapping, both of which are biodegradable and can add a natural touch to a bouquet. You can also take your flowers naked without any wrapping at all, if they’re not shy. The important thing is to always ask what options are available, and to know that it is your choice.

Thankfully, sustainable floristry is a growing trend in the industry. Natural arrangements that follow the form of the flowers and do not require floral foam are becoming the fashion. Buying local and seasonal is becoming the cool thing to do. Most importantly the awareness of the impact that the floral industry has on the environment, is growing. Farmers, florists and consumers alike are taking action to turn this industry into one which works with nature instead of destroying it. This means that for you as a consumer it will become easier to find florists that work in more sustainable ways, and to consume more consciously. I hope this blog has helped you to know what to look for, and how to choose sustainable the next time you buy flowers.

 

Sources:

European Commission, 2018, Pesticides in agriculture, https://ec.europa.eu/info/food-farming-fisheries/sustainability-and-natural-resources/biodiversity-and-land-use/pesticides_en

Interflora, 2020, Sustainability at Interflora, https://www.interflora.co.uk/content/sustainable-packaging/

Liam Mannix,  2018, Floral foam: How bad is the stuff at the bottom of your roses?, https://www.smh.com.au/national/floral-foam-how-bad-is-the-stuff-at-the-bottom-of-your-roses-20180212-p4z02o.html

Tree- Nation, 2020, The environmental impact of the cut-flower industry, https://tree-nation.com/projects/inside-tree-nation/article/5956-the-environmental-impact-of-the-cut-flower-industry

Wainwright, H., Jordan, C., Day, H, 2014 , Environmental Impact of Production Horticulture, https://www.researchgate.net/profile/Henry_Wainwright/publication/264860153_Environmental_Impact_of_Production_Horticulture/links/57a1f3ed08aeef35741ca372/Environmental-Impact-of-Production-Horticulture.pdf

Whelan, Carolyn, 2009, Blooms Away: The Real Price of Flowers, https://www.scientificamerican.com/article/environmental-price-of-flowers/

How to explain design management in a job interview

Design management applies to several different fields, disciplines, and industries. The attempt to narrow it down and box it into a one-sentence-definition will lead to confusion and will not do the complex term any justice. Yet, the Design Management Institute gave it a try and defined design management as follows: “Simply put, design management is the business side of design.” (n.d.)

Well, this does not really help us making the terms more feasible and understandable, does it? The 10-words definition does not express any practical applications – design management remains hard to grasp. One common situation in which you as design management international (later referred to as DMI) students or graduates will be asked to explain design management, or rather the value of it, is during a job interview. And usually, you will be talking to HR specialists or recruiters who typically do not have any background in design. So, how can we explain design management in a job interview to such interviewers who do not have any prior knowledge? By the end of this blog article, you will know the answer.

Before sharing a collection of hands-on examples and explanations, I would like to emphasize that these recommendations are based upon my personal experience. While looking for an internship position in summer 2019 as well as 2020, I completed several assessments stages and was invited to various job interviews. This led to the realization that there are no right or wrong answers to such a question; however, effective answers highly depend on the job you are applying for. Hereinafter, I will share my personal recommendation on how to explain design management in a job interview, highlighting general benefits that are of value to any company.

Sell, don’t explain

First and foremost, be aware that you are in a job interview – in a situation where you aim to convince the person in front of you of your skills. This means, of course, you need to explain to them what design management is but more importantly, why your knowledge is of value and benefit to their organization.

This is why I recommend you to put yourself in the shoes of your (possible) future employer. What is relevant to them? What do they need? How does design management add value to them? According to this information, adjust your explanation of benefits tailored to the organization. This could be done for instance by researching about the organizational culture. Let us say at the core of the company’s values lies an innovative spirit. In that case, I would suggest finding concrete examples of why you would fit into such an organization that stands for innovation. In this example, one approach could be to mention what products or services you have innovated as part of your DMI degree – maybe during the course “innovation lab”? In any case, you should always remember that whatever you say should not just explaining how you fit into the organization but confirming the recruiter that you are the exact right fit for the job, beyond any doubt.

Describe the courses you completed

One way to make design management more tangible to someone from a different field is by concretely mentioning courses that form part of your DMI Bachelor’s degree. Again, I propose to mention the courses that are most relevant to the desired position. Let us assume you are applying for the role of a marketing intern. In that case, I would recommend stating that the undergraduate program involves courses such as marketing, communication design, trend research, user research, campaign management or project management. All of these courses are highly relevant in marketing and enhance the interpretation of what your skillset as a DMI student or graduate consists of. In that case, any person even without prior knowledge in design will gain a clear understanding of your qualifications by knowing what courses you successfully completed. This is why I propose to introduce the individual courses that are part of the DMI program during a job interview.

Emphasize your design background/experience

The DMI Bachelor’s degree program is open to students from almost any background, whether in management or design. Regardless of the individual experiences, any student will be taught a basic design understanding throughout the program. From my very own experience, I can tell how much appreciated such a design understanding is. After the first year of DMI, when I was in the position of a “creative marketing intern” at a beauty company in Singapore, my supervisor was impressed by the way I was able to collaborate with the inhouse designers as I understood their daily business. I knew how to use the Adobe programs and was able to work with the graphic designers instead of just giving them a brief to implement. Also, the way I created design briefs for marketing campaigns set me apart from other interns who came from a solely business background. Trust me, you are not even aware of how much you know about design (from a technical perspective) until you work with business graduates. Consequently, I am convinced that in any role, having a basic understanding of design is of great value to any organization – and definitely something you should mention during a job interview.

The best of both worlds

The most basic explanation of design management that you could possibly share at a job interview is describing that it is the “best of both worlds” – meaning that you were taught design skills as well as business and management skills. In other words, you know how to solve business matters in a more creative and human-centred way. I am aware that design management is a lot more than just the mixture of “design” and “management” but it might be one of the most effective means to make it feasible to people who have not been introduced to the topic before. For instance, you could explain to your interviewer that you know how to set up a financial plan for a business, and at the same time, you know how to develop the service that is part of generating the revenue of that business. For this reason, depending on your interview partner, I suggest describing the value of design management as bringing in both a design as well as a management perspective into the team, the organization or the tasks you will be faced with.

Soft skills, soft skills, soft skills!

Soft skills are people’s abilities to communicate with each other and work well together (Cambridge Dictionary, n.d.). The Forbes Magazine shared that soft skills training boosts productivity and retention 12 per cent and delivers a 250 per cent return on investment as a result. Also, Deloitte’s 2016 Global Human Capital Trends report states that executives identify these skills as crucial to fostering employee retention, improving leadership, and building a meaningful culture. Even 92 per cent of all respondents rated soft skills as an essential priority (Bruce, 2017). Long story short: companies out there know how integral soft skills are. And the DMI undergraduate program provides you with such. At the core of design management lies creativity and effective problem solving, two of the most valued soft skills. Besides, DMI students learn to work in teams and collaborate with various stakeholders – another soft skill recognised as essential. Equally important are communication skills, which are also taught along with the Bachelor’s program. And last but not least: Adaptability. Design management encourages you to be curious and to navigate confidently through uncertainty. This teaches you to adapt quickly to various scenarios. As a result, I strongly recommend explaining the value of design management in a job interview by pointing out how the program develops its students’ soft skills.

Conclusion

You as a DMI student or graduate have now read about various suggestions of how to explain design management in a job interview. I invite you to use these ideas and truly “sell” your value, tailor your answer to the organization, describe the courses of the program, emphasize your design background, outline the mixture between design and management, and highlight your soft skills such as effective problem solving or creativity. Still, I understand that regardless of your individual circumstances, you might appreciate a short, concise and “universally applicable” answer that you can keep in mind for your next job interview. The companies Amazon, Wolff Olins and Vodafone all asked me at least one question around what skills the Bachelor’s program equipped me with. And I propose the following exemplary answer:

“The DMI Bachelor’s program taught me a fundamental mindset that enables me to approach business matters with creative and human-centred strategies. Design management enlightened my understanding of design and my eye for aesthetics while considering underlying business aspects. The program consists of courses such as marketing, user research, communication design, creative problem solving or organisational behaviour. These inputs along with various real-life projects in teams strengthened my soft skills as the success of all of our projects heavily relies on effective collaboration in teams. Design management has enhanced my communication skills, spurred my curiosity, and further built on my problem-solving skills.”

So, what else are you waiting for? Send out your applications for internships or graduate jobs! And feel confident to explain design management in a job interview by keeping this article always close at hand.

Sources:

What is Design Management? (n.d.). Retrieved March 13, 2020, from https://www.dmi.org/page/What_is_Design_Manag

SOFT SKILLS: meaning in the Cambridge English Dictionary. (n.d.). Retrieved March 13, 2020, from https://dictionary.cambridge.org/dictionary/english/soft-skills

Bruce, J. (2017, March 10). Why Soft Skills Matter And The Top 3 You Need. Retrieved March 13, 2020, from https://www.forbes.com/sites/janbruce/2017/03/10/why-soft-skills-matter-and-the-top-3-you-need/#3631a11a76f3