Some interesting insights on financial aspects of digital content came from Francesca die Nuzzo from Baker Richards:
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Art lovers are willing to pay more because they tend to have higher incomes.
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The willingness to pay also depends on day and time and different audiences have a different willingness to pay.
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Psychologically it is helpful to give different price options as it shifts the focus from the prize to the comparison.
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Naming is also important. One institution named the highest price which included some kind of donation «superstar price».
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When considering online events one should consider that the events one is best known for are the ones that will most likely be booked.
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Digital memberships are also an option. The Brera in Milano offers one year access to BreraPLUS+ its digital platform
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Also think about digital events that are only accessible at a specific time and include life elements such as an introduction or Q&A.
The Culture Restart Toolkit seems a very important source for cultural institutions for planning the restart process after the lockdown.
Working for an with children during lockdown:
Children have been at the center for many institutions during lockdown. The National Archives in the UK produced an online programme called Time Travel TV for families and children which aired twice a week, «bringing the archives to your armchair!».
The Tinkerer-Academy (Tüftelkademie) together with the Fraunhofer Institute deviced robot races in the Futurium in Berlin. Children cooperated on remotely programming robots on wheels and setting them up for a race in the Museum. The National Museums of Wales started the competition Minecraft your Museum for students to develop their own museums with Minecraft a kind of online Lego system. This project relied on a detailed set of preparations and information for the parents and children such as how to download an educational version of Minecraft, ideas what to to, links to Minecraft support, an additional blog, etc… The Lincoln Park Zoo in Chicago developed Zoo investigations, a practical science programme in which the students were interacting with the Zoo’s educators in order to examine particular questions based on real life examples from the Zoo, like an ice bear’s allergic reaction on its food. Here again, the programme was devised after a review with teachers.
Multichannel cultural experiences for the home and the street
Rob Morgan, award-winning game developer, digital storyteller as well as co-founder & Creative Director of Playlinesargued for location based content layers and non-zero-sum information design, the latter meaning, that other than in classical game theories wins and losses of all players do not just add up to zero but that cooperation can lead to higher levels of complexity and more gain for everyone. Physical objects can not only be augmented with labels, additionally hyper labels can connect different labels. This all leads to multi-channel curation. The Augmented Gallery App is an example of how this could work: Artworks can be virtually placed on a wall in highest resolution including a lot of additional sound and video content by experts.