Migros
Migros was founded in 1941. Migros is one of the most popular coorparations in Switzerland, if not even the most popular one. They have hundreds of stores all over Switzerland and also restaurants, a club school and so many more companies under their influence. They are always improving their system and their quality in order to make the experience for their customer more convenient. For example with the self – scanning system. They attach importance to sustainability. As everybody knows Migros is actively involved in culture, society, leisure, education and business. Migros is particularly innovative when it comes to systems and new technologies. They communicate these to the customer in a simple and playful way. Migros is a real customer experience.
ON running shoes
On running shoes can be considered an innovative swiss company as they have acquired international recognition. The founders were desperate to find a running shoe that lived up to their demand for comfort but as they couldn’t find any they started developing one themselves. The product development process was thus an emergent one as it developed and enrolled simultaneously and wasn’t a fixed process from the start. The shoes use innovative design and advanced technology, so it comes that their cushioning system is even patented. A technology that is clearly responding to consumer’s needs and therefore clearly human-centered. In terms of their communication they engage in storytelling and their flat hierarchies back up their strong organizational culture. This contributes to the fact that their employees carry the story of on running shoes into society as ambassadors themselves.
Swatch Group
Swatch is a good example of Design management in Swiss business because it applies design management competencies to keep up with the demands of the market. They are innovative and keeping up with trends. They create a good work environment investing in young talent.