[VIDEO] Bucherer’s genius web3 move? Or a hypetrain wreck?

Adresta is a Swiss-based digital authentication startup that develops blockchain-based digital certificates for luxury goods. The company was founded in 2019 as a spin-off from Helvetia Insurance, a leading Swiss insurance company. However, in 2022, Adresta was acquired by Bucherer Group, one of the world’s …

[VIDEO]Blockchain from the Normal View

Cryptocurrency is a digital asset that has become increasingly popular in recent years. The technology behind it, which allows for secure transactions without the need for intermediaries such as banks, is often referred to as blockchain. WATCH VIDEO: A brief discussion with a normally versed …

Blockchain? More like Flopchain

Why has the watch world not adopted blockchain technology widely? While blockchain technology is already being used to some extent in the watch industry, there have been very few successful attempts to implement it on a large scale. There are several reasons for this: Technical …

A deep dive into Web3’s limiting factors

Despite the potential benefits, distributed ledger technology has certain limitations that may prevent its successful implementation by watch companies. These limitations include scalability, interoperability, and complexity. Scalability is one of the most important limitations of distributed ledger technology. The current architecture of many distributed ledgers …