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In my previous blogpost I wrote about how to get rid of stuff which doesn’t bring value to your life. Having accomplished the first step it is now all about how to organize your valuable items to not fall back into old habits. Below you can …
June is just around the corner! You know what that means, hopefully: Pride Month! 🌈 Of course, this also means lots of rainbows everywhere. And I really mean everywhere. For a while now, an increasing number of brands have turned their brand logos into rainbow versions …
You’ve seen why your business needs LGBT-Marketing. You’ve learned about some of the most important dos and don’ts, and you now know why some companies have failed hard or won big with LGBT ad campaigns. Now, it’s time to talk about backlash. The sad truth …
In the last post, I’ve talked to you about some of the worst practices in LGBT-Marketing, and, let me tell you it was surprisingly hard to find those. Finding the great ones was much easier – I even had to leave some out! Here are …
In the last post, I talked about some dos and don’ts of LGBT-marketing. To make these points more identifiable, I want to show you some examples of past LGBT ad campaigns that have failed hard. Stay tuned for a post about the winners up soon! …
Establishing LGBT diversity in advertisement not only helps your business create a deeper connection to its customer base but it also reaffirms the LGBT community’s sense of having a place in society and being “seen”. Before you get started with your inclusive ad campaign, though, …
Hi there! Welcome to the uncharted territory of blockchain technology and ethical marketing in their well-balanced co-existence. This blog opens my blockchain-flagged “anti-marketing” campaign. You may ask: what is this all about? “Anti-marketing” campaign in the OBM blog? Why? You are right: it sounds strange, to …
Curious about the Blogger? Here you get an insight. I am talking about which mysterious ways lead me to coffee and why to me it’s not “just coffee”. And you are here, so you know what I mean! Next to that I will tell you …
In questa seconda edizione di Selflove’s Atelier ho intervistato dei giovani dai 21 ai 27 anni per scoprire le mille sfaccettuture dello status single nel 2019. Essere single nel 2019 è contrariamente a 20 anni fa del tutto normale. Come descritto da Barbara Beckenbauer, psicologa …
Non esiste miglior modo di presentarsi che con un podcast. Con la voce si riesce a dare un ritmo alle parole, riesco a collegare i miei contenuti e l’obiettivo che vi presento con la mia energia e trasmettervela. Per questo motivo adoro scrivere le lettere …
