Major Online Business and Marketing
Learn to develop digital business models
Throughtout my career in marketing, I have constantly incorporated new technologies in my everyday work. As the owner of a digital agency, I depend on diverse tools to streamline my team’s productivity and enable our clients’ business expansion initiatives. AI-powered analytics tools can assist …
Nowadays there is a significant number of small and medium enterprises that are willing to attract new customers, but they do not have enough financial opportunities to promote their goods and services. Nevertheless to the fact that everybody is aware of social media, email marketing, …
Hello dear readers, we are slowly getting closer to the end of the blogpost series about the hospitality industry. In today’s post, you will learn about the ways how hospitality and tourism-related companies deal with the current challenging situation with success. One of the biggest …
It has become more important than ever for hotels to maintain a strong online presence. Only having an intuitive, mobile-friendly website with up-to-date information is not enough to gain the attention of travellers. In difficult times like now, finding an effective approach to inspire customers …
Campaigns had to be reinvented, but certain trends have been repeated recurrently in creativity. The pandemic and quarantine we have faced recently led brands to change their marketing and advertising strategies. Companies around the world were forced to react to this situation and redefine their …
Every day we receive an average more than 50 e-mails and we are able to scroll through hundreds of tweets, Instagram photos or Youtube advertising. In a study conducted some time ago, it was found that people spend on average between 2 to 3 hours …
Hi! once again around here, In my first blog I wrote about Love Brands, which are those brands that position themselves through emotional way among consumers, achieving loyalty with every purchase. Loyal consumers will always be there, demanding for more products, better discounts, more advertising, …
