Leveraging AI: The Future of Email Marketing

In today’s digital world, email marketing remains a powerful tool for businesses to connect with their audience and drive results.  As technology continues to advance, one significant development that is transforming email marketing is the integration of artificial intelligence (AI). AI-powered tools and techniques offer …

Social Engineering: What To Watch Out For

WHAT IS SOCIAL ENGINEERING Social engineering has been misinterpreted by many people, that has led a lot of people thinking that it is just scam and try to steal something trivial. Some may refer to it as a scheme used by criminals or con artists. …

Ransomware and How They Affect Businesses

WHAT IS RANSOMWARE Ransomware is a serious threat for organisations around the world. Ransomware is a type of malicious software (malware) that encrypts the victims’ files and demands a ransom to be paid in order to restore access to those encrypted files. In addition, scammers …

Phishing Scams and How to Avoid Them

What is Phishing? Phishing is a type of a cyber-attack that tries to target victims by using a legitimate communication channel. Fraudsters have gotten quite sophisticated and there are obvious signs that they are not slowing down. The most common phishing scams that people experience …