Major Online Business and Marketing
Learn to develop digital business models
Gestalt Principles in Marketing: Harnessing Gestalt Principles for Powerful Marketing Strategies Understanding how your audience processes visual information can significantly amplify the impact of your campaigns. Gestalt psychology, a theory developed in the early 20th century, offers insights into the human mind’s ability to perceive …
In the fascinating world of consumer behavior, a simple yet powerful principle holds significant power: the more we are exposed to a product or brand, the more we tend to like it, and consequently, the more likely we are to buy it. This article explores …
Imagine yourself going underwater, holding your breath. You can hear your heart throbbing, and your mind becomes in full control. Freediving is all about letting go; the mental health of the freediver is the main anchor; the human psyche is the challenge to push through …
Colours are always associated with different emotions and moods. Many factors influence people and what makes them prefer one brand over another. Yes, subjectivity certainly plays an important role, but there is more: every company must consider not only personal preferences, but also and above …
How much does a logo tell about a company? A logo is not only the symbol of the brand identification; if designed well, it has the power to convey the values and messages that a company wants consumers to understand, and even to tell its …
Well begun is half done. Isn’t it? Choosing the right colour in the brand creation phase is essential to influencing future customers and establishing the first relationships with them. Relationships that result in emotions that the costumer unconsciously feels, thanks to the evocative power of …
When you buy any product and focus on the colour that identifies it, you have no idea on what’s behind it. We tend to think that the choice of colour is random or a matter of personal taste. This is not the case. Colour is …
What! A! Journey! For ten weeks already you have been following me along the path to knowledge management and for me, blogging about this topic was both exciting and rewarding as I also learnt something new with every written post. Looking through all the comments I …
Learning and knowledge go hand in hand which is why within this week’s blog post we will look at learning. No, definitely not the “old-school” approach with pen and paper, worksheets, sitting in dusty class room, listening to your history teacher for 90 minutes straight. …
For this final blog post, we are going to discuss self-knowledge books. I share with you my favorite ones in the video below. I hope you’ll find these recommendations useful. https://www.youtube.com/watch?v=x7DVK_eBrMg Please let me know in the comments below: have you ever read one …
