The Psychology of Sound: Hack Their Minds with Music

If you ever spend a few minutes thinking about music as something affirmative, you realize that you have been manipulated by this your whole life, not even acknowledging. Every memory in our head have specific background music that is subconsciously played by our brain in …

Gestalt Principles in Marketing

Gestalt Principles in Marketing: Harnessing Gestalt Principles for Powerful Marketing Strategies Understanding how your audience processes visual information can significantly amplify the impact of your campaigns. Gestalt psychology, a theory developed in the early 20th century, offers insights into the human mind’s ability to perceive …

Cultural association of colours in Marketing

Colours are always associated with different emotions and moods. Many factors influence people and what makes them prefer one brand over another. Yes, subjectivity certainly plays an important role, but there is more: every company must consider not only personal preferences, but also and above …

Brands that got the colour right

Well begun is half done. Isn’t it? Choosing the right colour in the brand creation phase is essential to influencing future customers and establishing the first relationships with them. Relationships that result in emotions that the costumer unconsciously feels, thanks to the evocative power of …