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In der heutigen digitalen Welt wird es immer schwieriger, die Aufmerksamkeit der Verbraucher auf sich zu ziehen. Denn unsere Aufmerksamkeit nimmt ab, wir lassen uns schneller ablenken und wir können uns bei der grossen Flut von Informationen weniger Details und Informationen merken. Dazu kommt, dass …
Hello again to all who is interested in native advertising! Today I want to share you all the main studies that were conducted by different researches all over the world. Though very little was studied yet, for the moment we have several important facts about …
As the principle of nativity increasingly pervades various types of advertising, questions arise about how native advertising is perceived and processed in consumers’ minds, and how much of its effectiveness relates to the fact that consumers are not aware that such content is advertising at …
Many Internet sources give a rather vague definition of native advertising and link it to product placement and sponsorship programs on radio and television. IAB.Russia (probably the mane instutute that know something about NA for sure) notes in its research reports that there is confusion …
Finally, we got to the most important and creative part of Native Advertising – Special projects. Basically, that is the very part which offers the most space for creativity and can be described as the most tricky and interesting for consumers. Special projects are advertising …
Hello to all fans of Native Advertising! In the last part of my Guide we talked about Product Placement as a first type of Native Content. Today our discussion will tackle the second type. Sometimes it’s not enough to just show a product in action …
Hello again! We continue our discussion about Native Advertising. In the previous episode video we concluded that Native content is a fundamentally different approach to advertising compared to traditional content and attracts the most interest from advertisers in the native advertising segment. The highest evolutionary …
Hello again! To remind you in short what happened in the previous chapter of our conversation about Native advertising, you can watch the video to know that it’s basically divided into two parts: native formats (which are the same banners, but more organically adjusted to …
Native advertising is one of the most discussed types of advertising of the last decade. Prefix “Native” is as attractive to advertisers today as “Social” was in 2010. Today already one third of companies are using native advertising for branding campaigns, spending on it a …
