Gestalt Principles in Marketing

Gestalt Principles in Marketing: Harnessing Gestalt Principles for Powerful Marketing Strategies Understanding how your audience processes visual information can significantly amplify the impact of your campaigns. Gestalt psychology, a theory developed in the early 20th century, offers insights into the human mind’s ability to perceive …

Reality Checking the Neuromarketing reach.

https://youtu.be/71e5_LvAoC0 Over the past articles, we explored neuromarketing or consumer neuroscience research techniques that aim at getting insights into the consumer decision-making process through methods that sound, almost out of a science fiction movie, such as brain scans, eye-tracking, and palm readings. These techniques you …